Zig-Zag is a rolling paper brand that started in France, founded by Maurice and Jacques Braunstein. They make rolling papers, cigarette tubes, and rolling accessories, and you’ll also find their ultra thin pre-rolled cones and blunts on dispensary shelves. The brand is best known for the zouave soldier on its packaging, the “Zig-Zag man,” and for interleaved papers, an idea the founders came up with in 1894 and the source of the name. The company built its own paper plant near Mantes-la-Jolie back in 1882.
